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Google Analytics

Google offers comprehensive tutorials and guides to using Analytics, in the form of a series of Adobe Breeze Presentations. Below you will find the guides and presentations to understanding and using the reports generated by GA.

Guidelines to interpreting GA Reports

In this presentation you will learn the best practices for analyzing data, how to analyze data trends and how to use the data visualizations in Google Analytics.
Pageviews, Visits, and Visitors
Learn where to find Pageviews, Visits, and Visitors metrics, how Pageviews, Visits, and Visitors are calculated, the difference between Pageviews and Unique Pageviews and the difference between Absolute Unique Visitors and New vs. Returning Visitors.

Time Metrics

How Time on Page and Time on Site are calculated, how Avg. Time on Page and Avg. Time on Site are calculated and learn about the Length of Visit report from this presentation.

Traffic Sources

Learn about the different kinds of traffic sources, how to identify quality traffic, how to identify revenue and conversion drivers, what kinds of information to look for in keyword reports, how campaign attribution works in Google Analytics

Content Reports

How to use and interpret the Top Content, Content by Title, and Content Drilldown reports; how to use the Top Landing Pages report; how to use and interpret the Navigation Summary report; how to use and interpret the Entrance Paths report.

Analyze Traffic Sources, Content, and Navigation

Use your Google Traffic Sources, Content, and Navigation reports effectively. In this video you will see the different sources of traffic, tracking content performance and analyzing visitor navigation.